Funnel Conversion Calculator
Add each stage of your funnel with the user count at that stage. The calculator returns overall conversion, step-by-step rates, drop-off counts, and a visual funnel.
Stage name
Users at stage
Overall conversion
1.80%
180 of 10,000 made it through · 9,820 dropped off
Funnel diagram
Visit: 10,000
top of funnel
Signup: 1,200
12.00% from prev ← biggest leak
Activate: 600
50.00% from prev
Purchase: 180
30.00% from prev
| Stage | Users | From previous | From top | Drop-off |
|---|---|---|---|---|
| Visit | 10,000 | — | 100.00% | — |
| Signup | 1,200 | 12.00% | 12.00% | 8,800 |
| Activate | 600 | 50.00% | 6.00% | 600 |
| Purchase | 180 | 30.00% | 1.80% | 420 |