What does your team or product do better than competitors?Examples: skilled team, loyal customers, patented tech, low debt.
Where are you behind, missing skills, or losing customers?Examples: high churn, slow product, thin marketing, key-person risk.
Which outside trends or gaps could you take advantage of?Examples: competitor exits, new regulation, partnership, market shift.
What outside forces could hurt you in the next 12 months?Examples: new entrants, price war, recession, regulation, talent loss.
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