UTM Parameter Generator
Paid keywords. Most useful for CPC campaigns.
Differentiate ads or links pointing to the same URL — e.g. two CTAs in one email.
Source is required — e.g. newsletter, facebook, google.
What each UTM parameter does
| Parameter | What it answers | Example |
|---|---|---|
| utm_source | Where did the click come from? | newsletter, google, facebook |
| utm_medium | What kind of channel was it? | email, cpc, social, organic |
| utm_campaign | Which campaign was this? | spring_sale_2026 |
| utm_term | Which paid keyword? | running+shoes |
| utm_content | Which creative/version? | hero_cta_v2 |